2018-11-22 loss leader : (原価を割った)客寄せ商品,目玉(商品) Idiom / Phrasal verbs / Collocation loss leader (原価を割った)客寄せ商品,顧客の来店促進のために使用される広告商品・目玉商品 a product sold at a loss to attract customers. Examples Other retailers are using the book as a loss leader to bring customers in the door.