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loss leader : (原価を割った)客寄せ商品,目玉(商品)

loss leader

  • (原価を割った)客寄せ商品,顧客の来店促進のために使用される広告商品・目玉商品
  • a product sold at a loss to attract customers.

Examples

  • Other retailers are using the book as a loss leader to bring customers in the door.